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Hype

Hype

how it goes wrong

Esther's avatar
Esther
Aug 01, 2023
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My god I was excited for the Barbie movie. I have very few problems with Barbie. I don’t blame the impossibly-proportioned doll for women hating their bodies. And capitalism is shady, but as some guy once said: have you got any better ideas?

I love Margot Robbie and Ryan Gosling, I love that Kate McKinnon and Will Ferrell and Connor Swindell and Simu Liu. I admired enormously the Greta Gerwig adaptation of Little Women. Thus I greedily sucked in the massive hype of the Barbie movie, fed to me from the very first glimpse of the trailer, (I gasped in my reclining Odeon chair when I saw Robbie’s foot emerge from that high heel), through to the great slop of content on Instagram. I thought it looked brilliant.

And it was! Until it wasn’t.

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